IN PRACTICE

Made while working.

Four case studies from building this workshop series — on illustration, typography, working with AI as a creative collaborator, and the tool that started it all. Each one is a real decision made in real time, documented as it happened.

PROCESS · AI & CREATIVE DIRECTION

I didn't ask for this illustration. The AI drew it anyway.

Seven versions. One lesson about the difference between directing and accepting.

Read →Illustration

DESIGN · TYPOGRAPHY · DECISION-MAKING

Outfit was primary school. Here's how we found the right font.

A live audit of four properties, a shortlist of five fonts, and a decision made in under an hour.

Read →Typography

PROCESS · AI COLLABORATION · PROFESSIONAL PRACTICE

How to work with AI without losing your mind (or your voice).

The brief, the mistakes worth making, and why every new project is a new relationship.

Read →Practice

PROCESS · TOOL DESIGN · AI COLLABORATION

I built a tool to teach the brief. Then I used the brief to build the tool.

Five questions. One reusable document. The AI Brief Builder — built with the process it teaches.

THE WORK

Three things. One practice.

DESIGN PRACTICE

Flink Design

Brand identity, illustration, and design direction for realtors, entrepreneurs, and creatives. One-on-one. No templates.

Visit flink-design.com →

TOOL · CANADIAN FREELANCERS

Freelance Folio

A focused business management app built for how freelancers actually work. Time, expenses, mileage, invoices — without the bloat.

Try Freelance Folio →

WORKSHOPS · IN-PERSON · ONTARIO

The Craft & Commerce Series

Four workshops on the craft and business of freelancing — AI, scope, numbers, and building with intention. Built from experience, not a textbook.

See the workshops →